Entrepreneur India Magazine featured JAAGRUTI Waste Paper Recycling Services, along with its Co-founders

Entrepreneur India Magazine featured JAAGRUTI Waste Paper Recycling Services, along with its Co-founders

This Photograph (*Image credit: Entrepreneur India) features, amongst others, the Co-founders of JAAGRUTI Waste Paper Recycling Services: Vasudha Mehta (Seated in the Center) and Vivek Mehta (with the stack of newspapers loaded over his arm). It was published in the August 2017 Issue of Entrepreneur India magazine in an article titled, “These Business Enthusiasts are Cash-in On the Trash“. The link to the complete article can be read by clicking here. 

Excerpts from the article quoting Vivek Mehta, Co-founder of JAAGRUTI Waste Paper Recycling Services are shared below:

Very few companies in India give you end-to-end waste management solution by collecting your waste, recycling it and give you finished goods.  Similar business model is followed by Jaagruti, a company that solely deals in paper recycling and management. Vivek Mehta, Co-founder of Jaagruti, says, “As an environment conscious individual, I hated paper wastage that happened rampantly at the office where I was working previously. So I thought why don’t I recycle paper and manufacture finished stationary to sell.” For Mehta, the idea was always to re-use, if that’s a possibility. “We took the waste paper to a mill where it would be recycled and then we again give it back to our client as a finished fresh paper product. That is how the loop closes,” said Vivek Mehta, Co-founder of Jaagruti.

Human Centred Design Thinking in Practice in Urban Waste Management: A Conference at UChicago Delhi Centre


Our Co-founder, Vasudha Mehta was one of the Speakers at “A Conference on HCD – Human Centered Design Thinking in Practice:Case Studies in Urban Waste Management” — which was held at the Uchicago Delhi Center and in line with the theme given to us, we shared with the audience, our story of setting up and scaling up JAAGRUTI Waste Paper Recycling Services across the three phases of adopting a Human Centered Design based approach – from INSPIRATION to IDEATION to IMPLEMENTATION.

As per IDEO.org:

Human-centered design is a creative approach to problem solving . It’s a process that starts with the people you’re designing for and ends with new solutions that are tailor-made to suit their needs. Human centered design is all about building a deep empathy with the people you’re designing for; generating tons of ideas; building a bunch of prototypes; sharing what you’ve made with the people you’re designing for; and eventually putting your innovative new solution out in the world. Human-centered design is a process that can be used across industries and sectors to approach any number of challenges—from product and service design to space or systems design, to name just a few



We were covered in ‘Publico’, a Spanish Publication

Our Work at JAAGRUTI Waste Paper Recycling Services was covered in a Spanish Publication named ‘Publico’.


The English Translation of the story is shared below:

Recyclable paper for recycled paper

Given the low rate of recovery of paper in India, a small company proposes to return recycled paper in exchange for collecting paper that would end up burned or in the trash.

DELHI.- A cargo van awaits at the doors of a school in downtown Delhi. It does not come to supply but to take away. Textbooks, notebooks or notebooks whose destination would be the common rubbish bin have a new place to go: direct to the recycling factory. In exchange for the delivery, their owners will receive notebooks and paper sheets already recycled. And everything, without any cost.

In a city like Delhi, where almost the entire population throws organic and inorganic waste to the same place, this idea is at least novel. “For each kilo of paper that the client gives us, we, according to a previously agreed conversion table, return a quantity of recycled paper . It is not an economic exchange, but of products. “, says Vasudha Mehta, co-founder of Jaagruti, the young company that makes this service.

“We have a blog where we wrote a post about paper recycling and, suddenly, he started contacting us people asking how we could help them recycle.”

The idea arose almost out of necessity. Just over four years ago, Jaagruti was already a charity that worked both in the field of helping street animals and in the creation of alternatives for solid waste management. “We have a blog where we wrote a post about recycling paper and, suddenly, he started contacting us with people asking how we could help them recycle. That’s when we saw that maybe there would be a business opportunity for us, “explains Vasudha.

A few months later the work began. In December 2011 they accepted their first orders. They work with institutions or established companies that accumulate immense amounts of paper that ended up either in the trash or, if it is confidential documents, burned in a backyard. Jaagruti designed a healthier, more sustainable alternative that is beneficial for the environment “and for which they also get something in return”, says Vivek Mehta, the other pillar of the company, while we accompany him to one of the collections.

Jaagruti is responsible only for large quantities (the minimum collection is 300 kilos) provided by companies or institutions. “There is already a sector, although informal and disorganized, that collects paper in the houses.Our objective is not to occupy the position of someone who is already making a living , but to reach where it has not yet arrived, “explains Vasudha.

It refers to the so-called ragpickers and khabari-walla : the collectors who go door to door picking up all kinds of garbage and make up the start of a network of buying and selling recyclable material. It is estimated that, thanks to them, India generates 1.3 million tons per year of paper ready for recycling . But due to the laxity of the rules, it is an informal sector that escapes control: the material is lost in an endless number of intermediaries.

Creating awareness

Before the school, the Mehta siblings and their five workers have been in a large publishing house. Going through the corridors Vasudha happily points out the posters hanging on the wall where the benefits of recycling are explained. “The first times we came here those posters were not there , she says proudly as she sees the changes their presence has brought.

They warn that it is not just about earning a living with this, but above all to sensitize the Indian society about the need to recycle. “People are not really aware that paper can be recycled and reused: you have the idea that someone will pick it up from the trash and it will. Even if you have an awareness, you are unwilling to make an effort and worry. “

But the change is noticed and in its four years of existence, Jaagruti already has more than 200 regular clients. Their website and word of mouth is what has worked for them. “It’s not about convincing anyone, it’s about creating in this system but above all in the need to recycle to reuse the paper.”

They emphasize the importance of paper quality for better recycling: it should not be dirty, nor wet and of course free of moths. From the place of origin it is transported to a small warehouse where it will be ordered according to the type of paper and will wait until it has enough quantity to transport it to the recycling factory.

The last step

Before the sun is too hot, the trucks are already loaded. A total of 12,855 tons of newsprint and magazines leave the Jaagruti warehouse, and link their way to the outskirts of the Indian capital, where the recycling factory depot is located. The benefit of the Mehta brothers lies precisely in the money they receive from the plant for the delivery of paper.

“In Delhi, due to the amount of water that this type of industry needs, paper recycling is not allowed,” explains Vasudha. So the role that Vivek and his team is delivering today in the warehouse will reach the state of Punjab, northwest of the country, where it will be recycled and returned to Jaagruti in the form of notebooks or paper to print.

It is estimated that there are 550 plants in India that use waste paper as raw material to produce recycled paper, cardboard and newspaper. The data are diffuse, but according to the latest available published by the Indian Association of Paper Producers (IPMA) in 2011 the paper recovery ratio in India was between 20 and 27%, a very low level if compared with Germany (73%), Japan (60%), Europe (56%) or the United States (49%).

It is estimated that the Indian recycling factories import 4 million tons of paper ready for recycling per year.

In the absence of its own material, it is estimated that Indian recycling factories import 4 million tons of paper ready for recycling per year, according to the Ministry of Commerce and Industry. ” 80% of the paper we are dealing with comes from the United States, Europe and the Middle East,” confirms one of the workers at this recycling plant who prefers not to reveal his name.

The place does not stop arriving trucks that must go through the scales before being unloaded with patience by the group of men who work from sunrise to sunset . In about two weeks the Mehta brothers will receive the recycled paper they will return to their customers.

Do you need stronger laws in India that advocate recycling? Vasudha thinks a few seconds before answering that the responsibility is not only of the government but of Indian society as a whole. “It has been placed on the shoulders of the ragpickersthe job of separating recyclable products, the rest of the population disregarding that task, and that is because people have not yet understood that waste has value: recycling a product is saving on resources . 

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Paper Paper everywhere…

Paper products & everyday life

>This post is kind courtesy of paperrecycles.org

Many of us take for granted that paper allows us not only to enjoy our lives but also to go about our daily routines with greater efficiency.

From the thinnest tissue, to the most absorbent diaper, to the toughest corrugated box, there are almost as many different kinds of paper as there are uses for it.

Most of us begin our mornings by enjoying the comforts of paper products – from facial tissue and paper towels, to the morning newspaper, to the carton that holds your orange juice, and the paperboard packaging that holds your breakfast cereal.

Our children benefit from paper each school day from classroom drawings and notebook paper to text books that students learn from.

At work, office papers help us communicate. Even in this digital age, and despite talk about the “paperless office,” office papers are essential for copiers, laser printers, brochures, notepads, and other uses. And since digital documents can be deleted, there’s nothing like having a back-up on paper.

Wherever we go, paper is there to help at every turn. It’s the bags that hold your groceries or latest clothing purchase. It’s the cards, letters and packages you receive, the cup that holds your coffee, and the album that holds your memories.

Even while we sleep, paper is still hard at work providing a host of innovative paper products that help hospitals deliver cleaner, better patient care and protect healthcare personnel. Paper is at work in thousands of industrial and manufacturing applications helping keep the air clean, and providing protective apparel and innovative packaging.

When you consider the tremendous benefit of paper, it’s clear that we must all continue to work together by recycling used paper.

Recycling is easy to do and it’s good for business and the environment….and we at Jaagruti™ Waste Paper Recycling Services can help recycle your waste paper at no cost, if your organisation is based out of Delhi and NCR.

So next time you read the paper, open your mail, clean out your files, or empty a box, don’t put that paper and paperboard packaging in the trash. Complete the circle and recycle it.

Complete the circle by recycling your waste paper through us at ‘Jaagruti Waste Paper Recycling Services’


How to reduce and reuse paper?

Next time you waste paper, you may do well to remember that paper doesn’t grow on trees! 

But, about 17-22 full grown trees are cut to make 1 tonne of paper.

Paper usage is inevitable, we understand that because we also use paper, BUT you can help the environment by reusing paper. Reuse minimizes the amount of trash you produce and conserves precious natural resources.

Many everyday paper items can be reused and kept out of landfills:

  • Replace using tissue papers with handkerchiefs, why waste paper made out of trees, when you can use a piece of cloth that can be washed over and over again and reused..Think?
  • Save paper that has print on only one side. This paper can be reused in a variety of ways: for writing lists or notes, as drawing or coloring paper for children, for home printing that doesn’t need to be professional.
  • Save toilet paper rolls and paper towel rolls. These can be used for school or home art projects. They can also be used for starting seeds.
  • Save tissue wrapping paper. It can be reused for wrapping another gift, as packing material, or for protecting Christmas ornaments for storage.
  • Save junk mail. It can be used to make lists, as scratch paper, for a child’s drawing.
  • Replace paper bags with cloth bags while you go shopping.

If you have some paper left that hasn’t been reused through some method above or has been used and re-used to the hilt and can’t be used or re-used anymore, don’t throw it away!

Recycle it and all your organisation’s waste paper by contacting us at ‘Jaagruti™ Waste Paper Recycling Services‘.

We do it for free and we do it to save many a tree!

Recycling Paper saves Trees, Water and Power..

By recycling 1 tonne of your organisation’s waste paper can help save a lot of resources, like:

  • 17 trees
  • 275 pounds of sulphur
  • 350 lbs of limestone
  • 9,000 lbs of steam
  • 60,000 gallons of water
  • 225 kilowatt hours
  • 3.3 cubic yards of landfill space

And when it comes to counting your organisation’s green points or Corporate Social Responsibility (CSR) Ratings-by recycling your organisation’s waste paper through us at ‘Jaagruti,you can help double your profits at no extra costs as you :

  • Save precious natural resources and help profit the planet, and you
  • Help your organisation profit by getting from us paper stationery made of 100% Recycled White ECF (Elemental Chlorine Free) Paper! 

Recycled Paper vs. Virgin Paper- which is better and why?

In the video below, virgin paper (paper made from wood-pulp) is being compared to recycled paper, in a point-by-point manner thereby showing which one is better for our environment and why so?

After watching this video you would have been able to analyse that recycled paper uses less energy thereby producing less carbon emissions , making it much more environmentally friendly.

So, which one would you chose for your work? Recycled Paper or Virgin Wood-based paper? The choice is now entirely yours!

Contact us at ‘Jaagruti’ if you/your organisation wants to do either of the following:

  • Recycle your organisation’s waste paper.
  • Or if you want to replace/supplement your existing paper stationery at work with 100% Recycled White Elemental Chlorine Free Paper stationery products.

Whatever you wish to do, we at ‘Jaagruti’ can help you save both, paper and our planet!

Paper – how it’s recycled?

We use paper every day and as a nation 11.5 to 12.5 million tonnes is used each year,as per statistics made available by Indian Agro and Recycled Paper Mills Association (IARPMA) in India. But in India, with the bulk of waste management budget being allocated to transportation and collection, there is no money left to grade waste in different categories and reprocess/recycle it efficiently.

We at ‘Jaagruti‘ help organisations in India recycle their waste paper effectively by grading it at our recycling centres, before getting the same processed at mills for recycling.

To know how, we at Jaagruti can help you organisation in India do this, contact us.

Now, let us tell you what happens at a Recycling Plant:

At the paper mill it is pulped in a tank containing chemicals such as hydrogen peroxide, caustic soda, soap and water which separate out the various fibres.

These fibres are then screened to remove various bits of debris such as paper clips, staples, sticky tape and plastic.

In a floatation tank the fibres are cleaned and deinked several times and as a result the fibres get whiter and whiter. Whitening agents are added at this stage and the pulp, which is 99% water and 1% fibre is then pumped onto a paper machine.

It is then passed over a vibrating machine or through rollers which remove most of the water. The water is sent back to the beginning of the process, the remaining material now contains half fibre and half water.

The sheets are then passed through a drying section on heated rollers where the temperature reaches 130 degrees and water is reduced by 5%. The process makes the paper whiter, smoother and more useable.

The paper is then dried and then run through a machine that acts like an ironing board and then wound into huge rolls that weigh up to 30 tonnes.

The paper is then tested to make sure it reaches the correct standard and quality for strength, gloss and brightness.

These rolls are then divided into smaller reels or sheets, packed and stored before despatching to printers.

The quality of paper produced through our recycled paper is comparable to that made from virgin raw material.

Recycled Paper- Its 7 Cycles!

This article is kind courtesy and copyright of Earth 911.com and is authored by Steve Uydess :

Paper, it is said, can be recycled up to seven times. Taken with the fact that recycled paper is also cheaper and easier to convert to pulp than wood, it makes an ideal candidate for collection and reuse. But what exactly are these seven cycles, and what happens to paper after this point? In order to answer these questions, we need to examine the paper-making process more closely.

Learning Curve: Definitions & Grades

First, it’s important to know that “recycled” can mean many different things. For example, paper companies used to consider mill scraps from lumber cuttings recycled content. The key phrase to identify is post-consumer. This refers to content that comes from used paper products.

Second, you should know that when it comes to paper, grades count. There are five main grades of paper according to the EPA, but you’re most likely to find these four in your home or workplace.

Newspaper: Not the same as magazines or catalogs. Only newspapers fall into this category

Office paper: Generally high-grade white printer and copier paper, envelopes and letterhead.

Corrugated containers: These include boxes of all kinds, from shipping to food and shoe boxes

Mixed paper: This category is a catch-all for the other types of paper, such as phone books, magazines, junk-mail or colored papers

Like Favors Like

While lower grade paper, such as a cereal box, can be turned into another cereal box, it cannot be recycled into a shiny piece of office paper; however, if office paper is kept separate from low-grade papers, then it can be turned back into office paper. For this reason, sorted paper gives companies more versatility in what they can produce.

Once sorted, the paper is broken down in much the same way, regardless of type. Batches are soaked in a water and chemical bath in order to break them down into “pulp,” the small fibers that make paper. Next, the pulp undergoes several stages of cleaning in order to remove contaminants like glue, plastic, staples, and finally, ink. Once paper is re-bleached, if necessary, it is ready to be mixed with virgin fibers and made into paper once more. At this final stage, recycled pulp is no different from virgin pulp. So why only seven cycles?

And The Answer Is…

The answer boils down to size. Each time wood fibers are reprocessed (chopped, heated, pressed) they break down a bit. After about five to seven cycles, the pulp bits are so small that they simply slip through the filtering screens and end up in the wastewater. In this manner, the quality of recycled paper is not affected by pulp that is no longer useful.

Most products today, especially corrugated containers, contain recycled post-consumer content, but consumer demand, more than federal or industry standards, is what drives paper companies to increase recycled percentages. When it comes to paper (all kinds), purchasing or requesting recycled goods maintains a steady demand for this product.

Contact us to help understand how we at Jaagruti can help recycle your Organisation’s waste paper in India

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