Our Co-founder, Vasudha Mehta was one of the Speakers at “A Conference on HCD – Human Centered Design Thinking in Practice:Case Studies in Urban Waste Management” — which was held at the Uchicago Delhi Center and in line with the theme given to us, we shared with the audience, our story of setting up and scaling up JAAGRUTI Waste Paper Recycling Services across the three phases of adopting a Human Centered Design based approach – from INSPIRATION to IDEATION to IMPLEMENTATION.

As per IDEO.org:

Human-centered design is a creative approach to problem solving . It’s a process that starts with the people you’re designing for and ends with new solutions that are tailor-made to suit their needs. Human centered design is all about building a deep empathy with the people you’re designing for; generating tons of ideas; building a bunch of prototypes; sharing what you’ve made with the people you’re designing for; and eventually putting your innovative new solution out in the world. Human-centered design is a process that can be used across industries and sectors to approach any number of challenges—from product and service design to space or systems design, to name just a few